E-Commerce Marketing and Amazon Marketplace Specialist

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Future Sports Products International
Headquarters: Chatsworth, CA
Marketplaces: Amazon, and eBay


E-Commerce Marketing and Amazon Marketplace Specialist will be responsible for overseeing and managing the companies online marketing objectives. The candidate will also manage the day-to-day operations of our 3rd party sites such as Amazon and E-Bay.

Responsibilities

  • Conduct keyword research, analysis and keyword expansion.
  • Learn and understand our business and competition.
  • Skilled at PPC optimization techniques
  • Manage product ads on Amazon.
  • Direct, hands on experience in managing large scale, complex paid search and shopping feed campaigns.
  • Run various promotions and marketing activities (with a keen eye on Amazon Sponsored Ads) that contribute to increased sales
  • Daily product site maintenance including, but not limited to, product management, content uploads and promotion management to our brand site.
  • Must have a strong understanding of platform algorithms and be able to optimize listings for search engine rankings
  • Daily site audits and quality assurance checks to ensure accuracy and optimal user experience.
  • Weekly execution of product optimization and strategic placement initiatives to ensure optimal sell through
  • Weekly product and promotion reporting
  • Provide analysis of daily, weekly, monthly and yearly sales results including providing recommendations and insight to the supervisor to better achieve targets and Key Performance Indicators.
  • Maintain and update website with product listings, inventory management, and merchandising
  • Site monitoring for issues relating to technical, pricing, visual, content and copy
  • Implement best practices for images, meta descriptions, and product titles, etc.
  • Merchandise website using cross selling and key categorization strategies
  • Manage e-commerce inventory and communicate daily with inventory manager
  • Track and grow sales; provide daily and monthly sales data reports
  • Provide exceptional customer service: professionally interact with customers through email and phone
  • Lead initiatives & projects to improve fulfillment quality and to enhance the customer experience
  • Actively monitor our website and social media channels to be on top of marketing initiatives
  • Data-driven; clear understanding of retail metrics using Google Analytics with a commitment to growth.
  • Update and monitor Google AdWords- with current and researched keywords; test new Ad campaigns with various copy and calls to action
  • Detailed maintenance and improvement of listings (title, description, images, reviews, prices, product specs, customer questions, etc.) to increase product ranking.
  • Optimize listings for placement and organic search performance.
  • Monitor offers from online retail competitors.

Qualifications:

  • Must have 1-3 years in working in E-Commerce ( Candidates who don't meet this requirement will automatically not be considered for the job position)
  • Minimum of one year experience with Amazon marketplace management (both in Seller Central and Vendor Central)
  • Should be skilled at managing products on Amazon, including planning and creating paid search campaigns.
  • Strong math and analytical skills
  • Advanced proficiency in Microsoft Excel
  • Experience in data analysis, performance trends etc.
  • Excellent verbal, written and communication skills.
  • You must be extremely organized and be able to handle multiple tasks at once.
  • Experience in Shopify Platforms
  • Experience in Google AdWords, Google Analytics, and Hootsuite

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